Bud Light Golden Wheat will be
positioned as a flavorful alternative, with the "drinkability" that folks expect from Bud Light, according to Keith Levy, A-B vp of marketing. The brewer is "trying to stay ahead of
where consumers are going," he says. "Our expectations are fairly big for this, given that it's got Bud Light's name on it."
A-B will also test an ultra low-calorie beer called Select 55 in a few cities including Cincinnati and Louisville, Ky., over next few months, McWilliams reports. The beer is named for the number of calories in a serving, not the minimum or maximum age of its target.
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