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Tips For Writing Effective PPC Ad Copy

Ron Jones provides several tips for crafting high-performing ad copy and methods for testing its effectiveness. It all starts with knowung how the ad fits into the search process.

Writing relevant ads requires you to create ad groups with as few keywords as possible that are centered on a strong theme. People typically create only one or two ad groups and put hundreds or thousands of keywords in them, which makes it difficult to write effective ad copy that will represent all of those keywords.

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