Sears has created a new site, Campus Ready, accessed through Facebook and Sears.com to push its new back-to-school campaign, reports
Crain's. It includes everything from a gift registry to
enabling students to design a dorm room online to allowing them to learn more about their roommates. The goal is help the retailer reach younger shoppers. Sears has also teamed with the "Wizards of
Waverly Place" star Selena Gomez to push back-to-school attire for teens and tweens.