• SEO by the Sea, Tuesday, September 1, 2009 5:15 PM

Bill Slawski revisits a Microsoft patent from last summer that explores how well search engines understand linking structure of Web sites, and whether they can organize and classify links they see on the pages of a site. Analyzing the patent and related research papers, Slawski explains why Microsoft might want to segment and classify links and benefit people who view the Web site pages.

Slawski also explores, in depth, a topic the Microsoft papers don't. He analyzes how different blocks of links might relate to each other, and how you might organize the pages of a site based on page links. He explains that looking at link blocks, classifying, and organizing them may provide benefits.

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