• Adweek, Tuesday, September 1, 2009 10:07 PM

Meredith has hired Martin Reidy as president of its integrated marketing unit, which handles direct and digital programs for clients. The Meredith division has 400 employees and works with Kraft, Pepsi and Honda. Reidy will also be VP of interactive strategy for Meredith's national media group.

Reidy is stepping down as CEO of Publicis Modem and Dialog to take the position. He says a major draw for him at Meredith is the close connection its publishers have with their audience, something he experienced first-hand during an earlier stint as an executive at EMI Music.

The move is indicative of the shifting roles of agencies and publishers. Meredith recently has beefed up its interactive marketing services capabilities, acquiring digital shop Genex and monitoring firm New Media Strategies. It also operates healthcare marketing agency Big Communications, interactive shop O'Grady Meyers and database marketing firm Directive. Reidy will replace Wendy Riches, who will become chief strategy officer for Meredith.

Read the whole story at Adweek »