Relay Sponsorship and Event Marketing, a division of Starcom MediaVest Group, has named Alberto Perez, Director of Relay Hispanic. Perez will oversee all Hispanic Marketing efforts for Relay
Sponsorship and Event Marketing. In 2003 Perez joined IEG as Vice President of their Valuation Service to help events and properties maximize their sponsorship revenue potential by calculating the
fair market value of the sponsorship packages. Prior to that, he served as Director of Sponsorship Sales for CFA the nation's largest producer of concerts, festivals and sporting events targeting the
U.S. Hispanic market.
