Harley Spinning Off MV Agusta Unit

  • October 16, 2009
Harley-Davidson is focusing on Harley-Davidson. Among other things, the Milwaukee motorcycle giant will spin off its MV Agusta unit and discontinue the Buell product line. Buell is a niche brand of sport bikes designed by former H-D designer.

"Our objective in acquiring MV Agusta last year was primarily to expand our presence in Europe, and was a recognition of MV Agusta's proud legacy. While growth in Europe and other global markets remains highly important to us, we believe that focusing our efforts on the Harley-Davidson brand is the optimal path to sustainable growth," said Matt Levatich, President and CEO of Harley-Davidson Motor Co., in a statement.

Harley-Davidson says it will now begin actively looking for a buyer for MV Agusta to continue along the development of the brand as an outstanding manufacturer of premium, Italian performance motorcycles.--Karl Greenberg



1 comment about "Harley Spinning Off MV Agusta Unit ".
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  1. Loren Mckechnie from Move, INC, October 21, 2009 at 10:31 a.m.

    OK, so... how many luxury brands are going to get banged around in this economic climate? Look at the past 10 years. LandRover, Lotus, Lamborghini, Bentley, RR.....

    Who should buy MV? A count? A prince? (if you don't get this part, do some history on the founders of MV agusta)

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