Around the Net

The Best And Worst Ads Of 2009

Wall Street Journal, Monday, December 21, 2009 10:52 AM

Suzanne Vranica picks the best and worst marketing efforts of 2009 this morning, leading with the Super Bowl ad unveiling Hyundai's "Assurance Program." Other examples of winning practices include a consumer-generated spot for Doritos that also broke on the Super Bowl and the "Roller Babies" for Danone's Evian brand created by Havas's BETC Euro RSCG that holds the Guinness World Record for the most-viewed online ad of all time.

Among the clunkers, Tiger and his gallery of endorsements don't lead the pack. That distinction goes to PepsiCo's Amp energy drink, whose iPhone app offered men pickup lines and tips for different stereotypes of women. PepsiCo also takes a hit for the new packaging for its Tropicana Pure Premium orange juice that bombed.

Read the whole story at Wall Street Journal »

advertising

Next story loading