Like Butta: Colle+McVoy

  • January 7, 2010
Colle+McVoy announced Thursday it was named digital agency for Land O'Lakes Dairy Foods Division of Land O'Lakes, Inc. Minneapolis-based Colle+McVoy, which is affiliated with MDC Partners, will build and maintain landolakes.com, including the LAND O LAKES Simple Rewards Club, oversee search initiatives, and provide comprehensive Web analytics support.

Land O'Lakes, Inc., like Colle+McVoy, is based in Minneapolis.

Colle+McVoy, which is over 70 years old as an agency, claims its interactive billings have doubled since 2007 and now account for more than 40 percent of the agency's revenue. Major clients include Aveda, Caribou Coffee, Discovery Communications, DuPont, ESPN, General Mills, Kiehl's, Nestlé Purina, Novartis, and Yahoo.

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