• The Guardian (UK), Wednesday, March 10, 2010 2:08 PM

Amid all the excitement over "real time" search results, The Guardian (UK) reports that users are actually ignoring such results. Citing an eye-tracking study from Oneupweb, the paper suggests that posting Twitter results high into search results isn't working. But why?

The Guardian looks to blogger Dave Winer, who says: "It's impossible to convey much information in 140 characters ... So when a search hits a tweet you get at most a soundbite, telling you something you probably already knew ... When you search you're looking for information you don't have but want." Adds The Guidarian: "Possibly Google -- and Bing -- will need to have a rethink about how results are presented: should "real-time" results ... be roped off in their own space, as sponsored results and text ads already are?"

Read the whole story at The Guardian (UK) »