Commentary

The devaluation of 'friends'

Who do you trust?

It used to be Friends and Family people said they trusted the most when asked, with about 99 percent saying they trust the most, says Joshua Spanier, Director, Communications Strategy, Goodby, Silverstein & Partners. And the rest of the list, in order would look something like this.

Friends and Family

Corporations

Politicians

Lawyers

But now with all the noise of social media people are saying that they are trusting their friends less and less. They look at their friends on Facebook, says Spanier, and say, "I don't really have 200 friends."

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