• ClickZ, Wednesday, June 2, 2010 3:07 PM

Customers spend tons of time trying to tell marketers what they want by clicking on some Web site links and not others. Crispin Sheridan tells us site search can become a sensitive barometer that reveals the ways customers view your products and services.

So, he provides a few tips on how to identify trends based on keywords and searches,and tells us why it's important to not only look for keywords you're not bidding on, but for keywords now active that no one searched on just a few months ago.

Read the whole story at ClickZ »