• October 8, 2001

Dow Jones & Company today announced increased advertising rates for the 2002 U.S. and Overseas Editions of The Wall Street Journal and for Barron's magazine. The rates will become effective with the January 2, 2002, issue of the Journal and the January 7, 2002, edition of Barron's.

The general advertising rates for all U.S. editions and advertising regions of The Wall Street Journal will increase 3%. The general advertising rates for The Asian Wall Street Journal will increase 9%, The Wall Street Journal Europe will increase 9%, the International Edition will increase 9% and the Global Edition will increase 4.5%.

Advertisers who choose the Journal will receive a discount of 11% off each full-page unit run in any edition or region of the U.S. Journal in which they hold an applicable contract in 2002. Additionally, in 2002, The Wall Street Journal will offer new color creative options: facing color pages, color center spreads, color half pages and 4-page and 8-page color center section pull-outs. The effective contract rate increase for color advertising in the National Edition will be 2.8%. Fourteen additional color pages will be available per day, up from the current six in the National Edition. The effective contract rate increase for black & white full pages is 4.2%.