The Stanford M.B.A. eschews limos and other perks of his position because, as he tells his underlings, "Being
efficient is what our consumers would do." That no-nonsense approach also applies to reviving Budweiser's top brands. "We have to do a better job of reinforcing the foundations of the brand," he says,
which means reminding people that the beechwood aging process is unique.
Brito also wants to develop Budweiser into a "true global, iconic, flagship brand" and he is focusing on some of the world's biggest markets, including China, Russia and his native Brazil. As for his own drinking habits: "When I'm watching a sports event, I'll enjoy a Budweiser. If I'm out having dinner, I might order a Stella Artois or one of our other Belgian beer brands."
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