• The Miami Herald, Thursday, July 15, 2010 11:30 PM

The biggest stars in Hispanic television, movies, music and sports will descend on Miami for Univisión's Premios Juventud (Youth Awards) show, broadcasting live Thursday at 8 p.m. For young viewers, the show is a pop-culture popularity contest, with appearances slated by Shakira, Pitbull and Disney Channel's Selena Gómez. For No. 1-rated Spanish-language U.S. television network Univisión, it rates as the prime opportunity to target the coveted 18-to-34 year-old Hispanic viewer bracket with ads from Dr Pepper, Burger King, Chevrolet and Verizon.

For Univisión, the show is also an important way to get younger viewers to check out the network -- and to stay tuned throughout the year. Census figures have shown huge growth in the U.S. Hispanic market, with 60% of the estimated 50 million Hispanics in the U.S. between the ages of 18 and 49.

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