• Search Engine Land, Friday, September 3, 2010 1:54 PM

As Search Engine Land reports, Google has introduced a new ad format for search that appears in Google Maps for Mobile, and offers all the targeting capabilities that Maps provides like GPS and triangulation.

The ads are similar those Expandable Map Ads for mobile devices that Google unveiled earlier this summer, which begin as a banner and expand when clicked into a map (with the option to get directions or call a business). What's the difference between the two formats? "Beyond location specificity the other big difference is search intent," writes Search Engine Land's Greg Sterling. The display units discussed above appear in the content network. The new ads on Google Maps for Mobile appear in response to a search query."

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