- ClickZ, Tuesday, September 7, 2010 2:18 PM
Attribution or media mix models for search marketing? asks Kevin Lee. He points to an SES New York keynote where Avinash Kaushik explains the "lunacy" of some attribution models, and why it's
important to monitor landing page bounce rates. The bottom line: Forget attribution modeling and embrace econometric media mix models.
Read the whole story at ClickZ »
