When optimizing a Web site, don't forget it's the personal recommendation that gets the attention of consumers, according to Scott Gould. In a world where there's so many choices, he explains SEO
helps optimize sites, but getting the person to search for the product or service becomes the first challenge. SEO professionals need to remember the world continues to move toward a pull, rather than
push mentality. So, Gould provides tips and insights to help consumers find the goods and services through recommendations.
Read the whole story at Search Engine People »
