• by Nina Lentini  @Nina_Lentini, October 5, 2010

Alberto Culver's Stephen Strong on sharing content across channels. Driving Users to content vs. driving content to users.

Brand Places, paid media, social media. Online is the distribution channel.

TRESemme working with "Elle" and Bravo to create content, aggregate content online and distribute. "The idea of aggregating content was important for us."

Step 2: Social + Shopping = Social shopping. What is the role of these conversations about our products? As we started doing Facebook, etc., we'd get consumers weighing in, a deluge of feedback, passionate recommendations, all the way down to the coupon blogs. Women with quantum theories on how to save money.