• Vator News, Tuesday, October 12, 2010 11:54 AM

Tween-targeted Website Fashion Playtes just raised $4 million in a Series A round led by Fairhaven Capital Partners, along with New Atlantic Ventures, Launch Capital, and Golden Seeds. "Founded in 2009 ... the site's user base has grown exponentially since its inception, boasting over 35,500 unique monthly visitors today, compared to 5,700 in August 2009," reports Vator News.

"Founder Sarah MacIlroy has utilized her background in game development and marketing with Midway Amusement Games and Atari to make the site a success." The site offers over two million design and color options for girls to choose from to create T-shirts, dresses, skirts, pants, headbands, jackets, belts, and handbags. After setting up an account, a user can design an item on Fashion Playtes' virtual sketchpad, save the design in an online portfolio, share with friends and family, and purchase the item to be created and shipped to her home address. Prices range from $7 and up, depending on the amount of embellishments and the number of items.

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