Fox’s Best Damn Sports Show Period will feature three Labatt USA brands throughout the year in signage displayed via the on-set "Labatt USA Bar on BDSSP" and in branded features built into the
program. BDSSP talent will do selected segments of the show each week from the bar, which will showcase Labatt’s, Rolling Rock and Dos Eqquis. Brands will rotate on a monthly basis. In addition to on
set nightly branding and positioning visibility, the Labatt USA brands will sponsor three weekly BDSSP features focusing on topical sports highlights. As exclusive in-show BDSSP beer sponsors, Labatt
USA brands will also be prominently showcased in the BDSSP "On the Road to the Super Bowl" programming.
