Technorati Acquires Silicon Valley 'Mom Network,' Launches Women's Channel

Technorati Media on Tuesday announced the acquisition of "mom network" Silicon Valley Moms Group. Financial terms of the deal were not disclosed.

In turn, Technorati has launched a Women's Channel, featuring a combination of female-centric sites with targeted content and social media advertising.

Founded by Jill Asher, Beth Blecherman and Tekla Nee, The Silicon Valley Moms Group consists of about 400 women and "mommy bloggers" across nine U.S. regions.

While the financial position of the company is not known, Asher on Tuesday alluded to a "challenging economic climate."

Specifically, "In this challenging economic climate we were committed to finding ourselves a solid home with similar goals," Asher said.

Per the deal, the bloggers are combining with Technorati's existing women bloggers to focus on parenting, spirituality, fitness, food and finances.

Silicon Valley Moms Group editors Akemi Bourgeois and Vanessa Druckman have been named the editors of the Technorati Women's Channel.

Technorati Media presently claims to reach to 179 million unique visitors a month.

According to Technorati CEO Richard Jalichandra, the company already reaches more than 90 million women.

Going forward, Jalichandra said Technorati would work closely with Silicon Valley Moms Group authors to better monetize their blogs.

Late last year, Technorati raised $2 million in funding in what it claimed was an extension of the fourth round of funding dating back to June 2008. At the time, it had raised $7.5 million at a $35 million valuation. The latest sum brought the total amount raised to a little over $32 million over the past five years.

With the additional funding, Technorati recently launched a revamped design so third-party bloggers could post content directly on the site.

The idea was to bolster its existing search and ranking services with original and editorial content. It is also launched a new Top 100 Blogs feature with an improved ranking system, and clearly demarcated categories.

Similar to this latest acquisition, Technorati bought BlogCritics in 2008 to expand its online footprint.

Sites in the Silicon Valley Moms network include 50-Something Moms Blog, Canada Moms Blog, Chicago Moms Blog, and Deep South Moms, to name a few.

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