• Ad Age, Sunday, December 5, 2010 10:28 PM

BMW North America is returning to the Super Bowl after a 10-year hiatus, as the car maker enters one of the busiest periods of launches in its history. Between 2010 and 2011, over 60% of its total inventory will be new vehicles: the new BMW 6 Series coupe and convertible models, the 5 Series sedan, the 2011 X3 sports utility vehicle, and the much-talked about ActiveE, BMW's electric car that bows next summer.

The agency tasked to create the Super Bowl work will be MDC Partners' Kirshenbaum Bond Senecal & Partners. The KB selection suggests BMW could be plotting to use the game, the biggest advertising event on TV, to introduce consumers to its electric vehicle.

Read the whole story at Ad Age »