- Brandweek, Tuesday, December 7, 2010 11:25 PM
The recession is starting to fade from memory, in the online ad world at least. Online advertising revenue will surge by 13.9% to $25.8 billion in 2010 in the U.S., according to the latest forecast
from industry researcher eMarketer. That's at least the third time that eMarketer has revised its 2010 spending estimates upward. A year ago the company predicted 5.5% growth this year. By May of this
year that estimate had swelled to 11%.
The next several years should be robust for the online ad space as well, according to eMarketer. Next year, spending will climb by 10.5% -- and
the researcher foresees double-digit spending growth in every year through 2014 with revenue netting out at $40.5 billion.
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