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'Soy tu duena's' Success Reflects Growing Hispanic Audience

  • Variety, Tuesday, December 14, 2010 11:55 PM
"Soy tu duena" is the most-watched telenovela on Univision in nearly 20 years, regularly popping up among the top 10 shows in any language among adults 18-49 and top five with adults 18-34. Univision's surge in young adult viewers is a sign of the nation's rapidly expanding Latino population, and network execs happily see it as a harbinger of growth trends to come.

The telenovela is a big part of the double-digit ratings growth Univision has seen this year, in sharp contrast to the performance of the Big Four English nets. More young adults have tuned in to see its shows than "Hawaii Five-0," "Law and Order: Los Angeles," "No Ordinary Family" and "Amazing Race."

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