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The New Buick Verano To Race For Share Against Audi, Lexus

Buick is heading into smaller cars with the Verano, which it unveils at the North American International Auto Show next week. It's Buick's first small car since the Skyhawk about 20 years ago.

The car will vie with Lexus iS and Audi A3. The automaker hopes the new car brings in younger buyers and helps move the brand's reputation into something flashier and less tweedy.

Buick has been General Motors' fastest-growing brand, and, in fact, the fastest-growing brand in the U.S. for months. Sales were up 52% in 2010 versus the year before.

Read the whole story at The Detroit News »

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