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Jessica Szohr, Star Of 'Gossip Girl,' Pitches Sobe In 'SI' Swimsuit Issue

"Gossip Girl"'s Jessica Szohr, who plays Vanessa Abrams in the show, will pitch Pepsi-Cola's SoBe in the 2011 Sports Illustrated Swimsuit Issue and in other print, Internet and POP ads. Szohr will be technically nude in the ads, though she will appear to be wearing swimsuits that are actually painted on her body.

The effort, supporting Sober Lifewater's Strawberry Kiwi Lemonade and Macintosh Apple Cherry, will include a YouTube channel, a dedicated Facebook page, Twitter and an interactive iPad ad in the digital version of SI's Swimsuit Issue that lets viewers grab shots from the photo shoot for the campaign and share the images.

Read the whole story at NY Sports Journalism »

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