• by Joe Mandese  @mp_joemandese, February 3, 2011

Well, at the very least, Google's mobile team likes the fact that Apple's iAd platform is out there helping to develop a market around mobile advertising and ad serving.

"I'm rooting for iAd," Google's Jason Spero, acknowledged, adding, "Every time those folks go in and talk about the rich mobile experience people can have, that's good for the industry."

Of course, Spero said Google did it first, and implied that its mobile ad serving solution, which utilizes and html5 format, is superior to Apple's iAds, which utilize an app approach, but either way, Spero believes, "There will be a rich media experience in mobile" advertising.

On the backend, Spero said that Google is working at a fever pitch to make sure all the meta data surrounding mobile advertising and searches links together the way it does for the wired Web, but he doesn't believe it will quite catch up in 2011.