Commentary

It's Official, You Can Stop Saying 'Social Mobile'

by Joe Mandese @mp_joemandese, February 3, 2011

Or for that matter, go ahead and nix, "mobile social," while you're at it.

Despite the fact that the industry next generation digerati love mashing things up, John Hadl, founder-CEO of BrandHand, at least, thinks these are distinct and separate platforms.

"Everybody please stop saying social mobile," he pleaded with mobile summit attendees this morning.

It's not that Hadl doesn't think mobile is social, it's just that he thinks it's inherently social, and therefore calling it that is simply redundant.

"Mobile, by its nature, is social," he asserted.

1 comment about "It's Official, You Can Stop Saying 'Social Mobile'".

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timo platt, February 3, 2011 at 7:41 p.m.
Mobile is social if it brings people together. It can be very asocial and distracting if it takes people out of their daily lives. Messaging is social. Checking in and web surfing often are not.
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