It's a change in direction for
automakers who usually put all of their attention on traditional automotive press during the days just before such shows open to the public.
Said Dave Sullivan with AutoPacific's Troy, Mich. office, "Facebooking and social media are becoming a way to unveil vehicles with lower cost and more hype." Connie Burke, a social media manager for GM, said the company has 60 Chicago-area influencers visiting the show to tour its exhibit and test drive the Chevrolet Volt.
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