Around the Net

Do The Math: Rating Product Placements

The Vanity Fair Daily blog rates the "product placement efficiency" of photo captions that appeared in various magaines illustrating Fashion Week events.

The formula measured length of sentence versus number of product placements. One favorite: "Brooke Shields sipped Diet Pepsi from a Jonathan Adler designed straw at Friday's Pepsi Style Studio event in NYC."

Read the whole story at Vanity Fair Daily »

Next story loading loading..