Nancy Hill, chief executive of the American Association of Advertising Agencies, launched the organization's annual conference with optimism. She set the tone of the event, which is being held in
Austin, Tex., this year, with a "we have survived" message and statistics showing that companies are seeing revenue gains and their marketing officers are increasing media spend accordingly. She said
a 30-second ad on the Oscars this year was the most expensive in the awards show's history. The second morning of the conference had Texas comic and one-time political aspirant Kinky Friedman trying
to mix comedy with morning coffee.
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