Gap has been trying to figure out how to get younger consumers into stores and bring back former loyalists, especially as it has posted a 9% drop in same-store sales last year. To shake things up, the
company changed agencies, named a new president for North American operations, moved marketing operations to New York from San Francisco and hired its first chief global marketing officer for the Gap
brand, Seth Farbman, who came from the new Gap agency Ogilvy & Mather Worldwide in New York.
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