• Mashable, Friday, May 6, 2011 12:31 PM

Self-publishing content company Helium has raised another $10 million debt financing, MassHighTech.com, citing documents filed with the SEC this week. Founded in 2006, some say Helium falls into the "content farm" category, as it compensates writers for producing "how to" guides on various subjects.

According to MHT, one backer of the company is Signature Capital LLC, an 11-year-old investment firm with operations in Florida and Portland, Maine. In the filing, board members listed as related persons include Ann Bushell and John Paloian from RR Donnelly; Joseph Farrelly of Interpublic Group; Anne Kennedy of Beyond Ink; David Weild IV of Grant Thornton; Steve Pogorzelski of ClickFuel; and William Huff of Affiliated Publications.

In late 2009, RR Donnelly took a minority stake in Helium for an undisclosed amount. With this new round of funding, Helium has taken in just under $20 million since it was founded, according to MHT.

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