• MediaMemo, Monday, May 9, 2011 11:41 AM

Beginning with The New Yorker, Condé Nast has agreed to start selling magazine titles using Apple's new iTunes subscription service. Coming just a week after Hearst said it planned to do the same, Apple has clearly turned the corner with its subscription service. "Apple is winning over the big publishers," writes MediaMemo. An updated version of The New Yorker's iPad app lets users subscribe to the weekly magazine for $5.99 a month, or the equivalent of a $1.50 an issue.

"That's a steep discount from the app's old model, which only sold individual issues for $4.99 a pop," MediaMemo notes. Condé Nast, is selling an annual subscription to the iPad app for $59.99, while a yearly subscription to the print version of the magazine costs $69.95.

Most critical, Condé says print subscribers will get iPad access for free. "At least, I think that's the case," adds MediaMemo's Peter Kafka. "I'm basing all of this off The New Yorker app's description in iTunes."

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