• January 6, 2003

Denny's, the family restaurant chain, launched its first network advertising campaign featuring new commercials entitled "Denny's Wisdom." The campaign was created by Publicis in Mid America Dallas and is the first effort by the agency that was hired in September 2002. "Denny's Wisdom," said Margaret L. Jenkins, senior vice president and chief marketing officer for Denny's, designed to reestablish Denny's consumer relevance by embracing and communicating the core values of the basic, unpretentious brand.” Kicking off the campaign is "Recess," one of four television spots. It opens with a group of co-workers having lunch at Denny's, with one person continuously talking on the cell phone. A co-worker snatches the phone out of the hands of the talker and good-naturedly indicates that it's time to stop and relax. The voiceover leads with: "Lunch should be like recess, put your pencils down and relax with a Classic Lunch at Denny's." The spot closes with the group enjoying their lunch and the telephone talker voluntarily turning off his phone in order to take a break. The spot introduces Denny's new tagline, "A Good Place to Sit and Eat."