• January 7, 2003

Nielsen Media Research announced Tuesday that its advertising information service Nielsen Monitor-Plus has expanded coverage to include five more national cable networks and nine national magazines beginning this month. The channels are Lifetime Movie Network, National Geographic, Soap Net, Speed Channel and Toon Disney. The magazines are Arthur Frommer’s Budget Travel, Blender, Country Living Gardner, Islands, MAD Magazine, Mary Englebreit’s Home Companion, Savoy, Teen Vogue and Upscale. Nielsen Monitor-Plus will now collect advertising information from 45 cable networks and 222 national consumer magazines, along with the 13 other media types monitored nationally and locally. Nielsen Monitor-Plus tracks advertising activity across 15 specific categories of media, including television, radio and print. In TV, Nielsen Monitor-Plus also provides access to audience exposure and links television ratings to commercial occurrence data.