• January 7, 2003

NBC Sports said the Denny’s family restaurant chain will join a roster of advertisers for NBC’s weekly Sunday afternoon Arena Football League telecasts. In conjunction with the AFL on NBC media buy, Denny’s will stage a weekly “Great Uniform Giveaway” contest in all of its 1,750 restaurants. This media buy and the “Great Uniform Giveaway" contest mark Denny’s initial foray into network television advertising and sports sponsorship. The Denny’s media buy also will include multiple advertising units per AFL on NBC game, an on-screen scoreboard and clock presence, rotating billboards, and in-restaurant point of purchase advertising. The 2003 AFL on NBC season begins Sunday, February 2 and culminates with ArenaBowl XVII on June 22. NBC will broadcast up to four AFL games on a regional basis each regular-season Sunday (except March 30) plus all playoff games for a possible total of 70 contests, which would be the second-most games on network television of any sports league behind only the NFL.