National Amusements has teamed up with the National Football League, CBS Sports and Pepsi-Cola to host a sweepstakes that offers Showcase Cinemas patrons the chance to win a trip to the AFC
Championship Game. Promoted only at Showcase Cinemas via a custom-made promotional trailer, on-screen slides, lobby signs and movie guides, the campaign also features a 90-second trailer that can be
seen before most feature films at Showcase Cinemas. Using NFL footage, it’s disguised as a preview for a football movie before introducing CBS Sports announcers Deion Sanders, Dan Marino and Boomer
Esaison and briefs the audience on how to enter the Pepsi Pass to the Playoffs Sweepstakes.
