General Motors' Chevrolet division will be the presenting sponsor of the Woodward Dream Cruise, Detroit's premier automotive prom party. The company has signed on for a three-year sponsorship deal for
a $1 million, the funds going to cover facilities, and support services. The event has suffered in recent years along with the city's fortunes. In May, the MotorCity Casino Hotel ended its $80,000
annual sponsorship.
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