• Reuters, Monday, June 6, 2011 10:45 AM

The National Hockey League has a new spokesperson, but he's not a hockey star. Country musician Dierks Bentley is, however, a hockey fan and amateur player.

Bentley signed a partnership with the NHL that included his hit "Am I the Only One" in tune-in spots for the NHL conference finals that ran on NBC, CBC, the NHL Network, NHL.com and team web sites.

While the Goo Goo Dolls, the Jonas Brothers, Garth Brooks and Usher have performed around the NHL All-Star game, the NHL's partnership with Bentley is the first to happen under new executive VP of content and former NFL executive Charles Coplin.

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