• Reuters, Tuesday, July 5, 2011 12:42 PM

Along with the rest of the human race, mobile advertisers can breathe a bit easier knowing that scientific evidence is pointing away from a link between cellphone use and brain tumors. "A major review of previously published research by a committee of experts from Britain, the United States and Sweden concluded there was no convincing evidence of any cancer connection," reports Reuters.

"It also found a lack of established biological mechanisms by which radio signals from mobile phones might trigger tumors." According to experts in the journal Environmental Health Perspectives: "Although there remains some uncertainty, the trend in the accumulating evidence is increasingly against the hypothesis that mobile phone use can cause brain tumors in adults."

Corporations and consumers should keep in mind, however, that this latest study comes just two months after the World Health Organization's International Agency for Research on Cancer decided cellphone use should be classified as "possibly carcinogenic to humans."

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