• All Things D, Tuesday, July 12, 2011 9:56 AM

A subsidiary of AT&T, best known for its yellow-pages products, is launching a mobile ad network that will target consumers based on their location. The network will compete with Apple's iAd and Google's AdMob networks, and is available to iPhone and Android developers and publishers looking to monetize their games or applications through advertising.

Because it taps into AT&T's thousands of local salespeople, who work directly with local pizza places, dry cleaners, movie theaters and restaurants across the country, it could be a sales powerhouse. The mobile ad network joins AT&T Interactive's existing properties, including search on the Web or mobile at YP.com. A separate subsidiary prints the yellow directory that is delivered to your doorstep. The company's interactive revenues have an annual run rate of $1 billion.

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