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Buy Some Ad Time And... Your Hair Will Look Great?

  • Biz Bash, Thursday, August 4, 2011 3:45 PM
Biz Bash reports on Oxygen's latest promotional effort for media buyers and clients -- a grooming extravaganza, complete with free hair braiding and makeup applications, for the hairstyle competition "Hair Battle Spectacular."

This is just one in a series of smaller "pop-up parties" the channel will be hosting -- an example of "how the smaller cable television networks are getting more creative with their marketing efforts," writes Biz Bash.

Read the whole story at Biz Bash »

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