• Multichannel News, Wednesday, August 17, 2011 3:30 PM

The Weather Channel has appointed Mary Ellen Iwata vice president of original content development, starting Aug. 29. She will oversee the production and development of non-scripted series and specials, as well as creating cross-platform opportunities with weather.com and other mobile devices.

Which makes us wonder exactly what "non-scripted" means for this brand. Documentaries, maybe, in the "10 Worst Tornadoes" mold, but are weather-based reality shows a realistic option? You can't plan in advance to track a hurricane, so how about we go backstage to watch a dashing meteorologist? Hmmm....

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