• Gdgt, Monday, September 19, 2011 4:30 PM

Blogger-pundits around the Web are reacting to Netflix's announcement that it is splitting into two companies, Qwikster and Netflix, to handle the mail-in and streaming media businesses separately. Many say it's a dumb move.

"The thing I'm worried about... is the user experience," writes Ryan on gdgt. "Moving... to a system where we [are] managing two media queues with two separate availability timelines on two different services that apparently won't talk to one another is a really weird choice."

"Netflix's business is delivering entertainment as easily as possible, over any viable means and at the most attractive price. Rather than separating streaming and DVD, Netflix should be doing the exact opposite - integrating them as tightly as possible," writes Will Richmond on VideoNuze. "Netflix has given a 'we can't walk and chew gum at the same time' explanation that is irrelevant to most subscribers, and only ends up forcing them to make unappealing decisions such as paying more, getting less or doing without."

Read the whole story at Gdgt »