Around the Net
Yes, Friends Influence Buying Decisions
- Forbes, Thursday, November 3, 2011 12:21 PM
Microsoft has released research showing that friends influence buying decisions more than experts. it all comes down to word-of-mouth marketing, but in this case it's done online rather than in person. That's an important distinction, given Microsoft's partnership with Facebook. David Coursey points to technology as an example. Apparently, Microsoft research suggests that although technology matures, consumers still need help making decisions because of complexities.
