Commentary

Interactive/Enhanced TV: mediahub from Mullen, CSX, Tomorrow Moves Project

CSX

The Tomorrow Moves Project created for CSX, a freight rail transporter, along with Nat Geo, History, Science, BBC America and others, engaged viewers via TV, social, and QR codes on national cable channels. It meant educating network partners and viewers. The campaign asked fans to share how they would help protect the environment for a chance to win $5,000. Within 24 hours there were close to 500 comments, and the brand received more than 1,500 Facebook Likes.

Next story loading loading..