Around the Net
Artin To Lead NHRA Marketing Crew
- WhoWon.com, Friday, January 6, 2012 10:40 AM
The Glendora, Calif.-based National Hot Rod Racing Association (NHRA) has hired Matt Artin, an eight-year veteran in media planning, advertising and promotions, to be director of advertising and promotions. Artin, who was previously senior marketing manager of the Los Angeles Angels of Anaheim, will work in partnership with national event track owners and operators on all advertising and promotions for the 23-race NHRA Full Throttle Drag Racing Series. His primary and day-to-day focus will be to increase ticket sales at national events through creative and innovative strategies designed to reach the core as well as a broader fan base.
