LiquidGeneration, Inc., a three year old Generation Y entertainment and research company, that offers access to and insights from the coveted yet elusive members of Generation Y (18 – 24 year olds),
has announced that over 3 million unique visitors came to its website, www.liquidgeneration.com, in January 2003. Through irreverent personalities, fresh content, eye opening games and a “True to Y”
viral approach, the site has grown from 850,000 unique visitors in June 2002 to more than 3 million unique visitors in January 2003. Company officials say that it's the LiquidGeneration staff,
comprised mostly of 20 something’s, that has truly made this a site for Gen Yers by Gen Yers with their finger firmly on the pulse of the demographic. For most companies, connecting to this generation
has been difficult and unchartered territory that has been unattainable, until now.